The Blue Pinecone

The blue pinecone represents different things in each of Yael's lectures -

The Art of Attention

The Blue pinecone is a symbol that represents the attention revolution – The way to get real attention in the age of screens and distractions.
Getting attention had become extremely hard these days, not only for marketers but for everyone.
If we want to make sure that the person in front of us will give us their attention, and remember us, we should just present them with a Blue Pinecone.

People give attention to the different, so it’s important to make sure that our message is different enough from the rest.

In the lecture “The Art of Attention” you will learn techniques to transform your message into a “Blue Pinecone”

The Influences of Technology

The Pinecone is a symbol that represents the revolution of smart use of technology.
There are a few tools that help people manage their technology usage, but the tool of the blue light screener was the best one. It’s rare these days to find a person who’s not aware of its existing.
However, for those who don’t know about it –
Most screens project a blue light that affects the cornea. This action interferes with the production of the sleep hormone melatonin and disturbs our sleep.
So what does this have to do with our Blue Pinecone? Well, The melatonin is produced in the area of our brains that is called “the pinecone gland” in Hebrew. The combination of the gland and the blue light created the blue pinecone.
Yael’s ambition is to share as much information as possible on the subject and inform people on the tools available for them to use technology in a healthier way.